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St. Joe’s has been here when we’ve needed it

Afrim Pristine

Afrim has been perfecting the practice of making and selling cheese his entire life. “I do what I do for the love of cheese,” he says. “And for the happiness it brings people.”

The Pristine family has been a supplier of happiness since 1970 when their grandfather opened the first Cheese Boutique in Bloor West Village. Today the west-end landmark is on Ripley Avenue, just around the corner from St. Joe’s where Afrim was born. “My grandfather and father taught me everything I know. They were incredible mentors who also showed our family the importance of giving,””” says Afrim. “Like us, St Joe’s is here for our community and we do what we can to give back to help our hospital.”

Afrim and the Cheese Boutique are helping St. Joe’s celebrate 100 years by raising urgent funds to support people with mental illness. “St Joe’s has always been here we we needed it—good times and bad—so we are happy to help mark this milestone for an important cause.”


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